Blue Nile Case

Blue Nile Case

Utilizing the thought of Distinctions among business procedures and functional methods, what does one master about Blue Nile that is definitely significant to strategy implementation for them?

Although other corporations while in the jewellery marketplace try as much as feasible to acquire sizeable current market share, only organization strategies are observed to work for anyone. Also, since every corporation may differ with regard to output fees likewise as market place share garnered, the position at which Blue Nile finds alone in just the jewelry industry needed for that organization to adapt the strategy of distinction between organization strategies. As a end result of implementing the approach of supplying special colored diamonds, the organization proves that dissimilarities in enterprise methods generate brand recognition even though in the same time providing a competitive edge over the level of competition. Nonetheless, looking at the posture of Blue Nile, the middle placement that it’s got assumed does not provide the firm the sting in small business strategies above corporations like DeBeers which owns in excess of 40% from the marketplace share (John, & Richard, 2011). Utilizing the concept of Functional Organizational Structure, what do you understand about Blue Nile that may be essential to approach implementation for them?

The purposeful organizational structure makes use of departments which have varied functions to the corporation. From the event that Blue Nile had to compete with numerous firms for your similar market share, it is expected that each organization implemented its own operational strategy to beat the opposition. For instance, in order for Blue Nile to function very well and also put in progress its organization philosophy, it has to ensure that it considered a supply chain, a distribution channel, a marketing tactic, a communication channel, a sales and marketing department, and IT section and so on. For that corporation at hand, departments such as supply chain management, human resources, IT department, and sales and marketing are among the major elements of its functional structure. These aid in ensuring that for a strategy implementation, considerable measure of returns is predicted (John, & Richard, 2011). Using the thought of Balance of control/differentiation with coordination/integration, what do you find out about Blue Nile that is important to system implementation for them?

There are a number of factors that are different for Blue Nile as compared to other businesses and its competitors. During the principle of balance of control/differentiation, Blue Nile is uniquely placed as it offers to the marketplace coloured diamonds exclusively. As a consequence, the business is well placed above most of its competitors. Nonetheless, the differentiation of its diamonds from its competitors’ also charges the company a lot higher in acquiring considering that its just-in-time method perform with a single trusted supplier. The supply chain and the inventory management approach opens the possibility of supply constraints. As a outcome, the balance of control for Blue Nile is well-placed inside the company model but it fails to cover other efficiency areas (John, & Richard, 2011).

Utilizing the concept of Strategic Surveillance Control, what would you study about Blue Nile that is important to system implementation for them?

Blue Nile keeps in check its methods and corrects its management mistakes when identified as it implements techniques. Having said that, when progress is the measure to identify efficiency and sustainability of a small business approach, it is observed that the company’s mission and objectives to serve the client do not auger perfectly with current market dynamics. Among industry dynamics include the presence of new entrants who exploit unaddressed sector opportunities. For a end result, Blue Nile is exposed to problems associated with the industry structure but the use of strategic surveillance has enabled the organization to accumulate technological resources capable of sustaining its enterprise model and also put in place a reliable strategy implement culture (John, & Richard, 2011).


John P. III & Richard, R. (201). Strategic Management: Planning for Domestic & Global Competition (14th ed.). New York: McGraw-Hill Education. ISBN: 978-0-07-786251-0

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